The Super Bowl Boulevard opened to the public on January 29, taking over Times Square and running from 34^th Street and Broadway up to 46^th Street. From three days, the Boulevard was alive with multiple activities and games for football fans.

The featured attraction, a giant toboggan hill, cost $5 per ride. Engineered by GMC, the toboggan was 60 feet tall and a whopping 180 feet long, and was sold out of tickets by 3 p.m. on Saturday. Football fans enjoyed sliding down the massive toboggan from open to close daily.

All other activities on the Boulevard were free. Fans could snap a photo with the Vince Lombardi trophy, kick a field goal, run through an obstacle course, and even get a free slice of Papa John’s pizza. There was an Xbox One tent that provided multiple systems for fans to play on, and the M&M and Snickers tent fueled all their visitors with chocolate.

The NFL Network, ESPN, and FOX all had broadcast sets equipped to report on all the action. Twenty NFL athletes signed autographs for fans free of charge while the Bacon Brothers, Michael Cavenaugh, Café Wha? Band and Blondie performed on a stage between 39^th and 40^th Street.

Aside from being squished along the sidewalks from a massive amount of foot traffic, Seahawk and Bronco fans alike had a ball.